Karam, M. (2010). The coffee lab: developing a public usability space. Proceeding of the Acm conference on human factors in computing systems (pp. 2671-2680). Atlanta: http://www.sigchi.org/chi2010/.
Summary:
This paper is about a new idea for conducting usability studies in a public space. The lab is set up in a coffee shop in Toronto. The lab consists of several interactive systems. The fact that the public usability tests are conducted outside of a lab is new. This allows the study to get a better variety of candidates to participate in the testing. Which allows for a more accurate view of the public's reactions.
Discussion:
I think that this is a great concept. Studies are always trying to test the participants natural reactions, but this cannot be done when they are outside of their natural environment. This study allows the participants to act naturally while still testing the system, which allows for a more genuine reaction. This in turn gives Karam better information about the systems.
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